Key Features of Finland’s New Gambling Market

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The reformed market will allow licensed operators to enter Finland under strict regulations, with an overarching goal to improve "channelisation"—the process of ensuring that local players gamble on licensed platforms rather than unregulated ones. Here are some notable elements:

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• - Horseracing Integration: Horseracing will be permitted in the competitive market, supported by state funding for breeding initiatives and consultancy.
• - Support for Hippos ry: The national horse breeding organization, Hippos ry, will receive funds to oversee industry development and enforce anti-doping measures.
• - Veikkaus Monopoly Retention: While sports betting and online casino operations open up to licenses, Veikkaus retains exclusive rights over lotteries, betting games, and land-based casino operations.

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Timeline for Implementation

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The draft law detailing the new market regulations will be sent to the EU Commission for review before submission to the Finnish parliament in spring 2025. If approved, the market is set to go live by January 1, 2026.

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Background and Industry Reception

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This regulatory move aligns with the Finnish government’s long-term goal to minimize gambling-related harm and create a controlled market. In October 2023, the European Gaming and Betting Association (EGBA) praised Finland’s licensing initiative as a positive development for both operators and players, promoting a safer and well-regulated environment for Finnish bettors.